Terms of Service

1. Acceptance of Terms

By accessing or using the Launch Smarter website (launchsmarter.com), submitting any form on our website, or engaging our marketing and sales services, you agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, do not use our services. These Terms constitute a legally binding agreement between you and Launch Smarter (“we,” “us,” or “our”).

2. Service Description

Launch Smarter provides marketing and sales services exclusively to roofing companies. Our services include Yelp profile and advertising management, Google and Bing search advertising, Meta advertising with video production (including AI-assisted video creative produced with the client's consent and approval), AI search optimization, appointment setting, and CRM management. The specific services, scope, and deliverables for each engagement are defined in a written proposal agreed to by both parties before work begins. All campaigns are operated under the client's brand identity.

3. Pricing and Payment

Services are billed as recurring engagements at the price set out in the client's written proposal. Pricing is established per company based on scope; there are no standardized packages. Advertising media budgets (such as Google, Bing, Meta, or Yelp ad spend) are separate from service fees unless the proposal states otherwise. Payment terms are net-15 from invoice date. Late payments may be subject to a 1.5% monthly interest charge. We reserve the right to suspend services for accounts with outstanding balances exceeding 30 days.

4. Scope of Engagements

Each engagement is governed by its written proposal. Changes to scope, deliverables, or pricing take effect only when agreed in writing by both parties. Monthly reporting is provided for active engagements. Creative materials produced for a client, including video advertisements, are subject to the client's approval before being published or promoted.

5. Client Accounts and Data

Advertising accounts, tracking, and analytics configured for a client are created in the client's name wherever the platform allows. Data generated by a client's campaigns (leads, call recordings, campaign metrics) belongs to the client. Upon termination of an engagement, the client retains access to their accounts and campaign data.

6. SMS/Text Messaging Terms and 10DLC Compliance

By submitting your phone number through our website, you expressly consent to receive automated text messages (SMS and MMS) from Launch Smarter about your inquiry and our services. By opting in, you agree to the following:

• Types of Messages: You may receive messages following up on your inquiry, appointment confirmations and reminders, and messages about Launch Smarter services.
• Message Frequency: Message frequency varies based on your interaction. You may receive up to 10 messages per month.
• Message and Data Rates: Standard message and data rates may apply. Contact your wireless carrier for details about your messaging plan.
• Opt-Out: You may opt out of text messages at any time by replying STOP to any message. You will receive a single confirmation message and no further messages will be sent unless you re-subscribe. You may also email [email protected] to opt out.
• Help: Reply HELP to any message for assistance, or contact [email protected].
• Consent Not Required for Purchase: Consent to receive automated text messages is not a condition of purchasing any goods or services.
• Supported Carriers: Major US carriers are supported including AT&T, T-Mobile, Verizon, Sprint, and others. Carriers are not liable for delayed or undelivered messages.
• Privacy: Your phone number and opt-in data will not be shared with third parties for their independent marketing purposes. See our Privacy Policy for full details on how we handle your information.

We comply with all applicable regulations governing commercial text messaging, including the Telephone Consumer Protection Act (TCPA), the rules of the Federal Communications Commission (FCC), and the 10DLC (10-Digit Long Code) registration requirements established by The Campaign Registry (TCR) and mobile carriers. All text messaging campaigns are registered with the appropriate registries and comply with carrier guidelines for commercial messaging.

7. Telephone Consumer Protection Act (TCPA) Compliance

By providing your telephone number on our website, you provide your prior express written consent to be contacted at the number provided via:

• Live telephone calls
• Automated telephone dialing systems (auto-dialers)
• Text messages (SMS/MMS)

This consent applies to the specific phone number you provided and covers communications from Launch Smarter only. We do not share your number with third parties for their own marketing. You understand that this consent is not required as a condition of purchasing any property, goods, or services.

8. Client Responsibilities

As a Launch Smarter client, you agree to:

• Provide accurate business information and timely approvals needed to deliver the services
• Use consumer information generated by your campaigns only to provide the requested roofing services
• Comply with all applicable laws when contacting consumers, including TCPA, CAN-SPAM, and state-specific regulations
• Not resell, redistribute, or share consumer information with any third party
• Maintain appropriate licenses and insurance for the services you provide
• Treat all homeowner information as confidential

9. Intellectual Property

All content on the Launch Smarter website, including but not limited to text, graphics, logos, images, software, and design elements, is the property of Launch Smarter and is protected by applicable intellectual property laws. Advertising creatives, landing pages, and campaign assets produced for a client become the property of that client upon payment for the period in which they were produced, unless otherwise agreed in writing. Client brand assets (logos, trade names, colors, and the client's likeness and voice) remain the property of the respective client at all times.

10. Cancellation and Termination

Either party may terminate the service at any time with 30 days written notice to the other party. Outstanding balances must be settled within 30 days of termination. Upon termination, advertising campaigns will be paused and the client retains their accounts, data, and paid-for creative assets. We reserve the right to terminate service immediately if a client violates these Terms, engages in fraudulent activity, or fails to make payment for more than 60 days.

11. Limitation of Liability

Launch Smarter's total liability for any claims arising from or related to our services shall not exceed the total amount paid by you to Launch Smarter in the 30-day period immediately preceding the event giving rise to the claim. We do not guarantee specific campaign outcomes, including lead volume, appointment volume, close rates, or revenue, and we are not responsible for interactions between our clients and the consumers their campaigns reach. In no event shall Launch Smarter be liable for any indirect, incidental, special, consequential, or punitive damages.

12. Disclaimer of Warranties

Our services are provided on an “as is” and “as available” basis. Launch Smarter makes no warranties, express or implied, regarding the services, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee any specific volume of leads, conversion rates, or revenue outcomes.

13. Indemnification

You agree to indemnify, defend, and hold harmless Launch Smarter and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from your use of our services, your violation of these Terms, or your violation of any applicable law or regulation.

14. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law provisions. Any disputes arising from or related to these Terms or our services shall first be attempted to be resolved through good-faith negotiation. If a resolution cannot be reached within 30 days, either party may pursue binding arbitration in accordance with the rules of the American Arbitration Association.

15. Modifications to Terms

We reserve the right to modify these Terms at any time. Changes will be posted on this page with an updated “Last updated” date. Continued use of our services after any modifications constitutes your acceptance of the revised Terms. For material changes affecting active clients, we will provide written notice at least 15 days before the changes take effect.

16. Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

17. Contact

For questions about these Terms of Service, please contact us at: