Capabilities
Launch Smarter is a full-service marketing and sales firm. We plan, produce, and run campaigns, then work the leads they generate into booked appointments, under one scope and one monthly report. This page summarizes what we do and how we engage, in the format evaluation teams usually need.
At a glance
The facts evaluators usually ask for first, in one place.
- Firm
- Launch Smarter, launchsmarter.com
- Model
- Full-service marketing and sales, one accountable team
- Engagement
- Written proposal per client; no packages or tiers
- Reporting
- Monthly, invoice-matched, every claim traceable
- Ownership
- Client owns all accounts, data, and creative
- Coverage
- United States, remote-first delivery
- References
- Client references and past-performance summaries provided during evaluation
- Proposals & RFPs
- [email protected]
Capability areas
Six capability areas, mapped to how evaluation teams typically scope the work. Seven services sit underneath; engagements combine what the situation calls for, nothing more.
Advertising & Media Buying
Planning, buying, and daily optimization across Google, Bing, Meta, and Yelp, with negative-keyword discipline and budgets that follow results.
Creative & Video Production
Video shot and edited in-house, versioned into multiple hooks and formats, and A/B tested until the numbers pick the winners.
Websites & Digital Presence
Sites and landing pages designed, built, and maintained with search, AI visibility, lead capture, and analytics wired in from day one.
Content & Email Marketing
Email and SMS sequences that fire on schedule, and the content development that earns search rankings and AI citations.
Search & AI Visibility
A measured program that tests what ChatGPT, Claude, and Gemini answer about your category, traces their citations, and improves your site until it earns them.
Lead Generation & Revenue Operations
Campaigns that generate demand and the phone team and CRM operations that convert it, whether the goal is customers, recruits, or enrollees.
How an engagement runs
Audit
We pull your numbers: past ad spend, review record, search rankings, and what the AI models currently say about your category in your market.
Proposal
A scope built for your company: which services, what budget range, and the price. In writing before anything starts.
Launch
Campaigns, profiles, and tracking live inside the first month. Ad accounts stay in your name; you keep everything if we ever part ways.
Report
Monthly numbers, plainly: what was spent, what it produced, and what changes next month. Every claim traceable.
What sets the work apart
Marketing and sales under one roof
Campaigns that generate demand and the phone work that converts it, accountable to each other in one monthly report. No handoff gap between the agency and the follow-through.
AI search visibility, measured
A structured program that tests what ChatGPT, Claude, and Gemini answer about your category, traces their citations, and improves your site until it earns them. Re-tested monthly.
Creative tested, not guessed
Video produced in-house and A/B tested on hooks, offers, and messages. Winners get the budget; losers get cut. Every creative decision has a number behind it.
Radical client ownership
Ad accounts, tracking, data, and creative live in the client's name from day one. Ending an engagement never means losing your own assets or history.
Inside every monthly report
- 01Spend by channel, matched to the invoice line by line
- 02Cost per lead and cost per booked appointment
- 03Call recordings and dispositions from tracked numbers
- 04AI citation tracker across ChatGPT, Claude, and Gemini
- 05What changed this month, and why
- 06Next month's plan and budget recommendation
Experience: campaigns run across more than 30 local-service categories, with our deepest work in home services and the trades. That track record is the proof behind the process, not a limit on who we serve.
Responding to an RFP?
Send your requirements document and timeline to [email protected]. We respond within one business day, every proposal includes scope, price, and reporting commitments in writing, and client references are provided during evaluation.
Tell us about your organization.
A 30-minute call. We review your market before we get on it, so you leave with something useful either way.