Search ads built for roofing intent.
Replacement, repair, storm, or commercial: we build campaigns around the jobs you want and cut the searches that waste budget.
What we handle
Campaign architecture
Separate campaigns for repair, replacement, and storm work, so budget follows the jobs you actually want more of.
Negative keyword discipline
DIY searches, job seekers, and material shoppers drain roofing budgets. We build and prune negative lists weekly.
Geographic targeting
ZIP-level targeting matched to your crews' real service area, not a lazy radius around your office.
Landing pages
Pages built for the click they receive, with the license numbers, photos, and proof homeowners look for.
Call tracking
Every call recorded and attributed to its keyword, so we optimize toward booked jobs instead of clicks.
Bing alongside Google
Bing clicks often cost less for the same homeowner. We run both and let the numbers set the split.
How we run it
- 01
Map your market
Search volume, competitor spend, and seasonal patterns for your service area, split by repair and replacement intent.
- 02
Build and launch
Campaigns, ad copy, landing pages, and call tracking live within two weeks, with conversion tracking verified before spend scales.
- 03
Optimize weekly
Search term reviews, bid adjustments, and negative list updates every week. Budget shifts toward what books jobs.
Worth a call if
- You know search works but your last agency could not explain the invoice
- Your budget gets spent on clicks that never turn into estimates
- You want repair and replacement leads weighted differently by season
Also part of the playbook
Tell us about your roofing company.
A 30-minute call. We review your market before we get on it, so you leave with something useful either way.