Discipline you can audit.
Weekly optimization, monthly reporting, and a paper trail for every dollar. This page is the operating manual we run for every client.
The first month
Wire
Ad accounts in your name, call tracking, analytics, and CRM connections. Nothing launches until conversion tracking is verified.
Build
Campaigns, landing pages, profile rebuilds, and creative plans, drafted against the audit and approved by you before they go live.
Launch
Spend starts controlled and scales as the data earns it. Early weeks buy information; we treat them that way.
Baseline
The first monthly report sets the baseline every later month is measured against, including the first AI citation test for your market.
After that, a cadence.
Marketing agencies drift when nobody writes the rhythm down. Ours is written down.
Yelp inbox, CRM follow-up queues, and inbound calls worked. Budget pacing on active campaigns.
Search-term reviews, negative keyword updates, bid and audience adjustments, creative performance checks.
The report and the invoice, side by side. AI citation re-test. Creative rotation. A call if the numbers need one.
Seasonal plan for the quarter ahead: storm season, winter slowdown, insurance cycles, and budget to match.
The monthly report is the product.
Everything we do lands in one document you can read in ten minutes, with the invoice beside it. If a channel stops earning its line, the report says so, and we say what we are doing about it.
Between reports, your dashboard at dashboard.launchsmarter.com stays live with your numbers.
Inside every report
- 01Spend by channel, matched to the invoice line by line
- 02Cost per lead and cost per booked estimate
- 03Call recordings and dispositions from tracked numbers
- 04AI citation tracker: where ChatGPT, Claude, and Gemini cite you this month
- 05What we changed this month, and why
- 06Next month's plan and budget recommendation
Standards we hold ourselves to
- Every message answered within one business day
- No spend changes without your written approval
- Every account in your name, from day one
- A report every month, no skipped months
Tell us about your roofing company.
A 30-minute call. We review your market before we get on it, so you leave with something useful either way.