Terms of Service

1. Acceptance of Terms

By accessing or using the Launch Smarter website (launchsmarter.com), submitting any form on our website or branded marketing funnels, or engaging our lead generation services, you agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, do not use our services. These Terms constitute a legally binding agreement between you and Launch Smarter (“we,” “us,” or “our”).

2. Service Description

Launch Smarter provides pay-per-lead marketing services for home service companies. Our services include building branded marketing funnels, producing video advertisements, running targeted advertising campaigns, qualifying and enriching lead data, and delivering exclusive leads to our clients through their preferred delivery method (CRM integration, email, text message, phone call, or webhook). All marketing campaigns are operated under the client's brand identity.

3. Pricing and Payment

Leads are charged at the agreed-upon rate per qualified, exclusive lead as established during onboarding. There are no monthly fees, setup fees, or long-term contracts unless otherwise specified in a separate written agreement. Payment terms are net-15 from invoice date. Late payments may be subject to a 1.5% monthly interest charge. We reserve the right to suspend lead delivery for accounts with outstanding balances exceeding 30 days.

4. Lead Quality, Disputes, and Replacements

We strive to deliver high-quality, verified, exclusive leads. If you receive a lead that does not meet our quality standards (fake or fabricated information, duplicate lead, incorrect service area, or invalid/disconnected contact information), you may submit a dispute within 7 business days of delivery. Valid disputes will result in a free replacement lead at no additional charge. Launch Smarter reserves the right to make the final determination on all disputes. Leads are not eligible for dispute solely based on failure to close, homeowner responsiveness, or project scope changes after initial contact.

5. Exclusivity and Territory

All leads delivered through Launch Smarter are exclusive to your business within your designated service territory. We do not sell or share leads with competing contractors operating in the same territory for the same service category. Service territories are established during onboarding and may be adjusted with mutual written agreement. Territory exclusivity applies only during the active service period and expires upon cancellation or termination.

6. SMS/Text Messaging Terms and 10DLC Compliance

By submitting your phone number through our website or any of our branded marketing funnels, you expressly consent to receive automated text messages (SMS and MMS) from Launch Smarter and/or the home service company whose branded funnel you interacted with. By opting in, you agree to the following:

• Types of Messages: You may receive transactional messages (appointment confirmations, service follow-ups, lead status updates) and, where separately consented to, promotional messages related to home services.
• Message Frequency: Message frequency varies based on your interaction. You may receive up to 10 messages per month.
• Message and Data Rates: Standard message and data rates may apply. Contact your wireless carrier for details about your messaging plan.
• Opt-Out: You may opt out of text messages at any time by replying STOP to any message. You will receive a single confirmation message and no further messages will be sent unless you re-subscribe. You may also email [email protected] to opt out.
• Help: Reply HELP to any message for assistance, or contact [email protected].
• Consent Not Required for Purchase: Consent to receive automated text messages is not a condition of purchasing any goods or services.
• Supported Carriers: Major US carriers are supported including AT&T, T-Mobile, Verizon, Sprint, and others. Carriers are not liable for delayed or undelivered messages.
• Privacy: Your phone number and opt-in data will not be shared with third parties for their independent marketing purposes. See our Privacy Policy for full details on how we handle your information.

We comply with all applicable regulations governing commercial text messaging, including the Telephone Consumer Protection Act (TCPA), the rules of the Federal Communications Commission (FCC), and the 10DLC (10-Digit Long Code) registration requirements established by The Campaign Registry (TCR) and mobile carriers. All text messaging campaigns are registered with the appropriate registries and comply with carrier guidelines for commercial messaging.

7. Telephone Consumer Protection Act (TCPA) Compliance

By providing your telephone number on our website or through any branded marketing funnel, you provide your prior express written consent to be contacted at the number provided via:

• Automated telephone dialing systems (auto-dialers)
• Pre-recorded or artificial voice messages
• Text messages (SMS/MMS)

This consent applies to the specific phone number you provided and covers communications from Launch Smarter and/or the home service company whose branded funnel you interacted with. You understand that this consent is not required as a condition of purchasing any property, goods, or services.

8. Client Responsibilities

As a Launch Smarter client receiving leads, you agree to:

• Respond to delivered leads promptly (within 5 minutes is recommended for best results)
• Use lead information only for the purpose of providing the requested home services
• Comply with all applicable laws when contacting leads, including TCPA, CAN-SPAM, and state-specific regulations
• Not resell, redistribute, or share lead information with any third party
• Maintain appropriate licenses and insurance for the services you provide
• Treat all homeowner information as confidential

9. Intellectual Property

All content on the Launch Smarter website, including but not limited to text, graphics, logos, images, software, and design elements, is the property of Launch Smarter and is protected by applicable intellectual property laws. Marketing funnels and advertising creatives produced for clients remain the property of Launch Smarter unless otherwise agreed upon in writing. Client brand assets (logos, trade names, colors) used in campaigns remain the property of the respective client.

10. Cancellation and Termination

Either party may terminate the service at any time with 30 days written notice to the other party. Outstanding balances must be settled within 30 days of termination. Upon termination, territory exclusivity expires, branded marketing funnels will be deactivated, and advertising campaigns will be paused. We reserve the right to terminate service immediately if a client violates these Terms, engages in fraudulent activity, or fails to make payment for more than 60 days.

11. Limitation of Liability

Launch Smarter's total liability for any claims arising from or related to our services shall not exceed the total amount paid by you to Launch Smarter in the 30-day period immediately preceding the event giving rise to the claim. We are not responsible for the outcome of leads, including whether or not they convert to paying customers, the quality of the homeowner's project, or any interactions between our clients and the leads we deliver. In no event shall Launch Smarter be liable for any indirect, incidental, special, consequential, or punitive damages.

12. Disclaimer of Warranties

Our services are provided on an “as is” and “as available” basis. Launch Smarter makes no warranties, express or implied, regarding the services, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee any specific volume of leads, conversion rates, or revenue outcomes.

13. Indemnification

You agree to indemnify, defend, and hold harmless Launch Smarter and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from your use of our services, your violation of these Terms, or your violation of any applicable law or regulation.

14. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law provisions. Any disputes arising from or related to these Terms or our services shall first be attempted to be resolved through good-faith negotiation. If a resolution cannot be reached within 30 days, either party may pursue binding arbitration in accordance with the rules of the American Arbitration Association.

15. Modifications to Terms

We reserve the right to modify these Terms at any time. Changes will be posted on this page with an updated “Last updated” date. Continued use of our services after any modifications constitutes your acceptance of the revised Terms. For material changes affecting active clients, we will provide written notice at least 15 days before the changes take effect.

16. Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

17. Contact

For questions about these Terms of Service, please contact us at: