Privacy Policy

1. Introduction

Launch Smarter (“we,” “us,” or “our”) is committed to protecting the privacy of our users and clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website launchsmarter.com, interact with our marketing funnels, or use our lead generation services. By accessing or using our services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect the following categories of information:

Personal Information: Name, email address, phone number, company name, website URL, job title/role, and business details you provide through our qualification forms or when contacting us directly.

Property and Lead Data: For the purposes of our lead generation services, we may collect and process property addresses, service requests, project timelines, and other details provided by homeowners through our branded marketing funnels.

Enriched Data: We may supplement lead information with additional data from third-party sources, including alternative phone numbers, alternative email addresses, full property addresses, and publicly available property information.

Usage Data: We automatically collect information about your interaction with our website, including IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages.

Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to collect usage data, serve targeted advertisements, and improve our services. See Section 8 for more details.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our lead generation services
• Process and deliver qualified leads to our clients
• Enrich lead data with additional contact and property information
• Communicate with you about our services, including via email, phone, and text message
• Send marketing communications to prospective clients (with consent)
• Analyze usage patterns to improve our website and services
• Comply with legal obligations and enforce our terms
• Prevent fraud, unauthorized access, and other harmful activities

4. SMS/Text Messaging Consent and 10DLC Compliance

By providing your phone number and submitting a form on our website or through any of our branded marketing funnels, you expressly consent to receive text messages (SMS and MMS) from Launch Smarter and/or our clients related to the services you requested. This may include:

• Appointment confirmations and reminders
• Follow-up communications regarding your service request
• Informational messages about the services you inquired about
• Promotional offers related to home services (only with prior opt-in consent)

Message Frequency: Message frequency varies. You may receive up to 10 messages per month related to your inquiry.

Message and Data Rates: Standard message and data rates may apply. Your carrier's standard messaging rates will apply to any messages you receive from us.

Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message. You may also contact us at [email protected] to opt out.

Help: For help or questions about our text messaging program, reply HELP to any message or contact us at [email protected].

Consent Not Required: Consent to receive text messages is not a condition of purchasing any goods or services from Launch Smarter or our clients.

Carrier Liability: Carriers are not liable for delayed or undelivered messages. Launch Smarter is not responsible for messages that are not delivered due to carrier issues or device incompatibility.

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

With Our Clients: When you submit a service request through one of our branded marketing funnels, your information (including enriched data) is shared with the specific home service company whose funnel you interacted with, for the purpose of fulfilling your service request.

Service Providers: We share information with trusted third-party service providers who assist us in operating our business, including CRM platforms, data enrichment providers, analytics services, and communication platforms.

Legal Requirements: We may disclose information when required by law, regulation, legal process, or governmental request.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for their independent marketing purposes.

6. Data Security

We implement industry-standard security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (SSL/TLS), secure storage practices, access controls, and regular security assessments. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Lead data is typically retained for up to 24 months from the date of collection unless a longer retention period is required by law or requested by our clients.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect usage data and improve our services. These include:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Advertising Cookies: Used to deliver relevant advertisements and track ad performance (e.g., Meta Pixel, Google Ads)

You can control cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our website.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Right to access the personal information we hold about you
• Right to request correction of inaccurate information
• Right to request deletion of your personal information
• Right to opt out of marketing communications
• Right to opt out of text messages by replying STOP
• Right to withdraw consent at any time

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information as defined under the CCPA. To exercise your CCPA rights, contact us at [email protected].

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on this page and updating the “Last updated” date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or your rights, please contact us at: